Services
Full Funnel Digital Strategies
We offer a suite of services to help scale your business and find new efficiencies. Our greatest expertise is in these areas:
SEO
SEO is far from dead. As long as people turn to the internet for answers, SEO remains essential. Our expertise lies in uncovering what potential customers search for before making a purchase and strategically positioning your brand and website to capture their attention and drive conversions..
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We blend proven SEO best practices with innovative strategies and a keen awareness of evolving search trends—like the rise of AI-driven searches—to deliver results that go beyond traffic. Our approach is focused on generating real business growth, ensuring your brand stands out where it matters most.
PAID SEARCH
Google Ads (aka Adwords) has been an effective marketing channel for many brands for many years, with no indication that will change anytime soon. Using this platform is easy; mastering it is hard. Whatever your goals – driving sales or leads, brand awareness, audience building & remarketing, etc. – we’ll structure and manage your campaigns with a goal of measurable results and a highly efficient ad budget.
Our Paid Search services also extend to other search engines, most notably Bing, which many brands treat these as extensions of their Google Ads campaigns. No matter where your audience is searching, we ensure your brand stays visible and competitive.
PAID SOCIAL
Running ads on social platforms can be challenging with so many decisions to make.
Which sites? How much budget? Broad or specific audience? How often do you update creatives? Can you trust the results provided by the platforms?
None of these questions have consistent answers, and for good reason. What works great for one brand might be a wasted investment for another. At Highway One Marketing, we address Paid Social management in two components: 1) Strategy and 2) Tactics.
The strategy consists of answering those questions above (and many more) to ensure that your entire ad budget is working in service of your targets and goals. The tactics get into the nitty-gritty of your campaigns, such as the content of your creatives and ad copy and which products to advertise to maximize your AOV or ROAS.
CONTENT CREATION
The power of great, unique content is still underrated after all these years. And although AI has made writing content a 10-second and virtually “free” process, it’s not creating content that will differentiate your business from competitors and other resources on the web. It’s just re-using and re-wording what’s already there.
What makes human-written content worth the expense? The ability to say something new and add thoughtful, original information to a topic. Your audience will appreciate it, especially as it becomes easier and easier to identify the AI-generated content on so many websites these days.
Search engines will appreciate it too. Whether or not there is ever an “AI penalty” integrated into Google’s algorithm, content that provides more detail, more original thought and first-hand data and experience is going to better serve the needs of Google’s audience, which makes it a lot more likely to rank highly for relevant searches.
CUSTOM REPORTS
& AUDITS
One of our core beliefs at Highway One Marketing is that your data should be accessible to you as a brand representative. By accessible, we don’t just mean in the technical sense, but also that it should be intuitive and actionable. The problem with many platforms, such as Google Analytics, is that there is SO MUCH data that lacks the appropriate context to make any real sense of it at a quick glance.
Our audits and custom reports will take the performance data that is already there and, to put it simply, make it make sense. We use whatever tools are available and necessary – spreadsheets, data visualizations, screen recordings – and combine it with the data provided by your marketing platforms like GA4, Google Ads or Meta to answer your biggest questions in a way that will help you make decisions, not just overload you with information.